I received an email from a piercer who wanted to know about the safety of performing "dimple" or cheek piercings:
I have heard horror stories that piercing someone cheeks can hit a wrong nerve on someone. I was wondering if that was true? I was taught that there is no danger in doing this piercing? Do you have a set measurement that you use on people as to make sure not to do any damage? I'm really uncomfortable performing any sort of piercing if there is a very big risk involved.
I explained that I no longer do cheek piercings due to the WORST complications that ever happened to somebody I pierced. For better or worse, it happened to me. In my book you can read the detailed explanation of why I don't do cheek piercings beyond the first molar. The areas of concern are the parotid duct and gland, rather than a particular nerve. I let her know she might be able to preview the story about it on page 119 of my book here on google books.
She called her client who had been interested in getting cheek piercings to decline, and then she emailed me again in understandable frustration:
UHHHHHHHHHHH PEOPLE PISS ME OFF!!!!!!!!!!!!
So I called my client back today and told her very nicely that I was no longer offering cheek piercings and explained to her why and even told her about the story in her book..... You know what her response was to this??? "Well do you know anyone else in the area that does them?" ??? WTF!!!!! Hello didn't I just tell you a horror story and explain to you WHAT can happen!!! uhhhhhhhhhh I just don't get people sometimes!!!
We can lead people to good information, but it doesn't mean they'll use it. Or in this case, I can't help thinking, "We can't educate people who don't have half a brain."