Now Available ! Jim Ward's New Book: Running the Gauntlet

Running The Gauntlet Book Cover

In Running the Gauntlet pioneer Jim Ward provides a captivating in-depth narrative on the origins of the modern body piercing industry. I was completely spellbound by Ward’s uncensored personal history, and his account of establishing a unique business that has brought genuine change to contemporary culture. Prior to Jim Ward’s founding of Gauntlet Enterprises, piercing was a little-known activity practiced by people on the fringes of society. Now, as a result of his actions, there are piercing studios all around the globe and millions of pierced individuals. The quantity of “firsts” that are under Jim Ward’s belt (figuratively, and perhaps literally) is remarkable.

This volume would stand on its own as a text, but the phenomenal collection of historical images throughout the book transported me on a journey across time right along with the author. The rich visuals make the story accessible and wholly satisfying.  

Even those who are not involved in body piercing would love this book because the tale itself is so intriguing, and so compellingly and candidly recounted. Don’t miss this must-read memoir!

Visit the Running the Gauntlet website or order below!

Deluxe, large-format HARDCOVER
Over 180 pages
More than 150 COLOR photos!
Over 100 photos in black and white
Every book ordered through this website will be personally inscribed and signed by the author.


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The cover price of the book is $49.95. There is an additional charge for shipping and handling (and tax within the State of California). Books will be shipped via priority mail within the U.S. and via first class mail internationally. Please allow three to four weeks for delivery.